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E.L.F is one of the most popular affordable drugstore makeup brands in the US. They're known for their top quality makeup products and incredibly low prices - which start at just $1! Their mineral-enriched cosmetics have a long lasting formula and give a healthy glow to the skin. So if you're looking to update your look frequently without spending a fortune, or are looking to build your first makeup kit, look no further - E.L.F's got your back!